2012 Mazda 3 has been made? debut in 2011 New York International Auto Show? with raised designs of exterior and interior more refined. 2012 Mazda 3 also is the first model in North America with fuel economy, innovative and technology-oriented performance, capable of reaching 40 mpg on the highway. The Mazda 3 models selling owned by Mazda in the world and has contributed nearly half of all Mazda sales in the United States, thus making the vehicle a prime candidate to introduce SKYACTIV to consumers who are looking for dynamic performance by combining fuel-saving and efficient.
"SKYACTIV not just machines, but the next generation of advanced vehicle performance and efficiency," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "SKYACTIV realize the philosophy of the Mazda vehicle engineering is only a fun to drive, satisfying to own and environmentally responsible, and there is no better vehicle to start with the Mazda 3, one of the most interesting sport compact cars on the road."
Redesigned for model year 2010, the freshened 2012 Mazda 3 is Mazda's first application SKYACTIV technology in North America, get a brand new G-SKYACTIV SKYACTIV gasoline and drive the new manual and all-new auto-MT SKYACTIV six-speed six-speed. It also has a more sporty driving dynamics and comfortable interior space. Exterior design has been refined even more daring to express their opinions, in addition to new interior appointments, creating additional functionality without a touch-and-feel quality. Other safety features of a complete package.
Besides the engine Mazda 3? S engine when MZR 2.0-liter dual-overhead-cam 16-valve four-cylinder is all-new high-efficiency gasoline SKYACTIV-G direct-injection 2.0-liter. Mated with six-speed manual transmission standard or optional-MT SKYACTIV SKYACTIV-Drive transmission six-speed automatic, SKYACTIV will be available in both sedan and hatchback models. MZR 2.0-liter engine will continue to be available with five-speed manual as standard equipment today. MZR 2.0-liter model-fitted will also be available with five-times speed automatic as an option.
About 4.4 lighter than the 2.0-liter MZR engine now pound, 2.0-liter SKYACTIV adopt a multi-hole injectors to increase fuel spray characteristics, together with specially developed piston cavity forms that guarantee a shorter burning time and reduce the impact of power and torque of engine knocking. Pumping losses also decreased by using a dual sequential valve timing (S-VT).
2012 Mazda 3? Exterior appearance finally have a firmer impression with new and updated front fascia grille opening five points for both sedan and hatchback styles. characteristics of new designs including more finely sculpted forms around openings in the outer edge of the front bumper and round fog lamps (changed from the horizontal-range version of the current model).
Mazda 3 sedan and hatchback models equipped with SKYACTIV-G gasoline engines will be further distinguished with exclusive elements, such as an all-new engine cover featuring a deep blue metallic paint finish with black sections along either side; headlamp units outfitted with a transparent blue ring around the center lens to emphasize the vehicle’s distinctive character; and a badge featuring a “SKYACTIV” logo against a clear-blue background.
Aerodynamics plays heavily to a vehicle’s carbon footprint. Improved aerodynamic performance yields greater fuel economy and further reduces CO2 emissions while also contributing to handling stability. With this in mind, the front bumper design was optimized, as were underbody parts, to more effectively streamline the flow of air traveling beneath the floor. The shape of the lower sections of the front bumper’s sides were redesigned to protrude forward and the fins beneath were made larger. This adjustment effectively distributes the flow of air hitting the engine compartment and the front tire deflector, suppressing turbulence in cooling the engine as well as along the sides of the body.
The interior design was no less re-imagined than the vehicle’s exterior, and was developed with the end goals of a more inviting cabin and higher quality feel. Beginning with the instrument panel – the largest landscape within the cabin – black is now used throughout the center stack and shift gate to provide an even bolder look. Also, silver-colored, satin-polished details were added to areas frequently operated by consumers, such as the outer rings of the three climate-control dial switches and the audio control panel, as well as the ventilation louvers on the center panel. In addition to creating a feeling of higher refinement, the silver-on-black color scheme further accentuates the location of these common controls and switches, which increases legibility and lessens the amount of time drivers take their eyes off the road, consequently reducing operating errors.
The Multi Information Display (MID) and liquid crystal display (LCD) also received color adjustments, changing from the red text and graphics of the current model to an easier-to-read white. On the 2012 MAZDA SPEED 3, the silver touches also replace the current red-accented graphics and the silver decoration atop the shift knob has been removed. The entire shift knob on the MAZDASPEED3 is now leather-wrapped. The parking brake knob also is wrapped in genuine leather, establishing a unified coordination that lends the cockpit an even sportier air and gives the MAZDASPEED3 interior additional sophistication.
The sporty twin-meter design of the instrument cluster itself remains unchanged but is highlighted with new, continuous-lit white graphic meters, which provide better readability, even in bright daylight hours. Backlight colors also differ depending on the model: dynamic gray for standard and high trim levels and a red gradation for the MAZDASPEED3. SKYACTIV-equipped vehicles will feature a blue gradation backlight as well as white-graphic meter panels. Also offered will be a stylish shift knob adorned by satin-polish plating on the lower section and a silver ring-surrounded SKYACTIV-logoed plate on the upper part.