Rolls-Royce is seeking to employ an external PR agency to help rebrand the luxury car maker as ‘cool’.
Rolls-Royce has allegedly never worked with external PR agencies before and is said to be in negotiations with numerous agencies to help market its new Ghost saloon to young, wealthy consumers.
A higher-ranking Roll-Royce source said: “It's not something we've done in the UK before, but we'd be very interested in hearing any ideas from agencies.”
The company portrays the Ghost as showcasing a “more contemporary, modern and cool” side to the brand. The firm is looking for PR agencies that focus in the automotive industry to help assist its current PR team.