Thursday, August 19, 2010

Mercedes Benz E-Class Cabriolet launched in India

Mercedes Benz has more for India. Indian buyers can now buy the new version E-Class sedan priced at Rs 64.5 lakh (ex-showroom Delhi). All attempts to revamp cars and make them friendlier for Indian driving conditions is obviously being seen as an attempt to strengthen the brands domain in the Indian luxury car segment.

The E-Class is certainly a strong model with this being the 7th in its range. The abundance adds to the brands versatility giving buyers a wide range of choices including the Cabriolet, E-Class Saloon and the E- Class Coupe. Prices for E-Class cars already in the Indian auto market range between Rs 42 lakh and Rs 50 lakh.

Current data released by SIAM suggests that Mercedes Benz has left BMW behind in the race for te luxury sector. Mercedes Benz has witnessed a 79.31% increase in sales for the period of January-July as compared to last year. In all, the brand has sold 2921 cars this year for the aforementioned period.

BMW hasn’t had a decrease in sales, and have actually sold 2,718 cars but that obviously means they’re alredy trailing Mercedes Benz sales in India. Merc is manufacturing cars at Chakan, outside Pune and its production unit has a capacity of 5000 cars annually.